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ICR

Making-of Institutul Cultural Roman’s animated identity.

ICR's aim to unite artists and to bring cultural exchange between different places inspired us to use motion graphics to illustrate this idea. Houdini powerfull particles and SOPS allowed us to instantiate geometry, create trails and typography to animate this 1-minute visual identity.

Credits:
DSG animation + vfx

Concept, motion graphics : Dragoș Ștefan
Motion graphics: Vlad Pășcanu